Executive Vice President, Global Brands + Innovation at Weber Shandwick
Marketing and Advertising | Greater New York City Area, US
A Global Marketing Communications Executive with demonstrated experience in: omni-channel, multi-channel and multi-brand businesses, managing integrated marketing teams, development and implementation of PR campaigns, crisis communications, CPG, content creation, digital/social media, direct marketing, consumer promotions and on-air spokesperson representation. Expertise in: developing overarching brand communication strategies, developing and consolidating strongest story and message across multi-channel businesses. Known for understanding consumer community, creating consistency in messaging across all channels, and creating brand evolution with creative big-picture ideas designed to expand marketplace presence. Known for building high-performance teams, a dynamic and inspiring presence, organization and attention to detail, and flexibility with outstanding communication skills and passion for the business. She has been seen on ABC, NBC, WPIX and QVC.
Specialties: Creative and Brand Strategy; Management, & Messaging; “Capturing The Voice” of Company, Brand, & Leadership; Innovating ‘Out-Of-The-Box’ Positioning; Community Management; Social Media & Online Marketing; International Communications; Content Strategy & Creation; Customer Relationship Building; Direct Marketing; Retail Marketing; Consumer Promotions and Partnerships; Media Strategy & Relations; Marketing Communications; Business Development; Presentation Development & Execution; Trained On-Air Spokesperson